How to turn your zoom recording into marketing assets

You are reading this because: 

• You’ve just hosted a successful webinar.
• You have also recorded it as a ready reckoner for the future. 
• You are looking to use the zoom recording to boost your marketing effort.

Well, you’re not alone.

Turning your successful webinar recording as a tool to boost your marketing efforts doesn’t have to be challenging. 

In this post, we will take you through the necessary steps so that it doesn’t have to bite the dust for no good. 

Keep reading!

Use an online transcription service 

No matter how good your audio or video looks, you can’t really make use of the recording footage unless you have got it written. In other words, you will need to transcribe the zoom recording using an online transcription service like Hipclip, Rev, or Otter.ai. That way, you can have ready-to-use content that can be turned into just about anything (blogs, courses, reels and shorts) without having to spend time on research again. 

Time to edit 

After you have used a speech-to-text software to transcribe the recording, the next step is to edit the content. Here, you will need to highlight certain areas that are of maximum interest to the audience. Once you have it all figured out, start building several marketing collaterals around it. It could be tips, insights, takeaways, whatever comes to our mind.

Consider short form videos 

Short form videos, like reels and shorts for Instagram and YouTube respectively are an in-trend thing to boost your  brand. With short form videos garnering higher conversions, there is certainly no looking past them. 

Always repurpose content 

Using an online transcription service to create written content out of your webinar opens up several doors for promotion. Remember, it's all about repurposing the content. Blogs, newsletters, courses, these are all profitable avenues to bank on. To know more about how to repurpose your webinar content, click here. 

Wrap Up 

Using an online speech to text service opens up endless possibilities to turn your webinar content into worthy marketing assets. And now that you know how you can go about repurposing content, you should be able to figure out what’s most suitable for your business. 

Whatever you do, always remember, Google loves fresh content and so do audiences.Thus, the trick is to include variety. Good luck!