You've just hosted a successful webinar and now you have the recording. Now what? In this blog post, we'll show you how to turn that recording into tangible marketing assets that you can use to drive leads and sales.
Once you've got a few Zoom webinars or recordings under your belt, you may be wondering how to turn those assets into content that can help market your business. After all, a lot of effort goes into planning and hosting a successful webinar, so it would be a shame to let the recording just collect digital dust on your computer.
This may seem like a daunting task, but there are plenty of ways to make it easier on yourself. You can hire a transcription service or use a free online tool like Otter.ai. Transcribing the recording will give you a written record of everything that was said during the webinar, which will come in handy later on.
Go through the transcript and identify the most important points that you want to highlight. These could be tips, insights, or anything else that you think would be valuable for your audience. Once you have a list of these key points, you can start creating marketing assets around them.
You can also use the transcripts to create blog posts or email newsletters. If there was any particularly valuable information in the webinar, you could even create a lead magnet or other downloadable resource around it.
You can upload them to YouTube or other video sharing sites, or embed them on your website or blog. You can also use excerpts from the recordings in podcasts or as part of an evergreen marketing campaign. Learn more about repurposing webinars in this article.
There are endless possibilities for what you can do with a recorded webinar, but it's important not to let the recording gather dust on your hard drive. By taking some time to transcribe and edit the recording, you can turn it into valuable marketing assets that will help you drive leads and sales for your business. So what are you waiting for? Start transcribing!