10 Must-Have Content Creation Tools in 2024

As a content creator, your content creation game is only as strong as your tools. And with a whopping 84% of people ready to share content to champion a cause or brand they adore, you need the right tools to hit your audience’s sweet spot.

As a content creator, your content creation game is only as strong as your tools. And with a whopping 84% of people ready to share content to champion a cause or brand they adore, you need the right tools to hit your audience’s sweet spot.

Let's dive into the must-have content creation tools for 2023, both paid and free, to elevate your content marketing strategy.

Must-Have Content Creation Tools 

Here are 10 tools to take your content creation to the next level. 

1. HipClip.ai

Creating high-quality content is important for any business or individual who wants to succeed online.

However, creating content can be time-consuming and difficult. This becomes even worse if you don't have much experience with video editing. That's where HipClip comes in.

HipClip is an online video editing tool that makes it easy to create engaging social media videos in minutes.

You don't need any experience, and you can create videos on any device. HipClip's drag-and-drop interface makes it easy to do this, even if you've never edited a video.

With HipClip, you can:

  • Create short-form videos for social media platforms like Instagram, TikTok, and YouTube
  • Edit and trim video clips
  • Add captions and text overlays
  • Use a variety of filters and effects
  • Resize videos for different platforms

HipClip offers several pricing plans to fit your needs and budget. 

2. CapCut

CapCut isn't just an editing tool; it brings you many tools that seamlessly sync with the TikTok app for easy content uploads.

Whether you're on the web, mobile, or desktop, CapCut is easy to use.

CapCut is your go-to for editing short-form content. Whether cooking up Reels or YouTube Shorts, CapCut helps you improve your content.

CapCut has a free plan. But if you want access to more editing tools, you can enjoy paid plans for $7.99/month.

3. Semrush’s Keyword Magic and Topic Research Tools 

Semrush's Keyword Magic Tool shows if people search for your topic and how often. This helps you know what people want, making your content creation time count.

For blog ideas, check the "Questions" filter. Focus on keywords with a "KD %" of 0 to 29 to appear on Google's first page more easily.

Semrush's Topic Research tool is suitable for picking a topic for your video content ideas. Click a subtopic to see top articles, questions, and searches. These are usually popular and easier to rank for.

If you worry about the pricing, free and paid plans are available. While the paid plan gives you more features, you can still do good work with the free plan. 


DALL-E is your AI solution for turning text ideas into cool images. This is perfect for getting copyright-free visuals quickly, especially when you hit a brick wall on the cover design for your video.

DALL-E is free to start, then $15 for 115 credits.

5. Unsplash

Unsplash is your go-to for royalty-free images without paying a dime. You get to enjoy good videos without breaking the bank. If you’re wondering what you'll pay to use this tool, you don't. Unsplash is free for all, and there are many pictures for you to take your video cover page and other content to the next level.

6. ChatGPT

ChatGPT is your go-to tool for getting ideas for your online content creation. You can use this tool for the following:

  • Getting fresh blog ideas
  • Video content topic ideas
  • Generating a draft article
  • Getting some feedback on your writing

But, a quick heads up, ChatGPT isn’t foolproof. Sometimes, it might give you inaccurate info or repeat information.

Also, remember that it may not always get the tone for your audience. Learn how to prompt ChatGPT with the right questions, and you'll get great answers.

Although ChatGPT offers a free version, you can only access current data when you subscribe to the paid version.

7. Google Calendar and Sheets

Google Calendar and Sheets are your dynamic duo for content planning. From plotting your video content schedule to tracking what you’ve already published, these tools have your back.

With these tools, you can efficiently organize and store key details for each piece of content hassle-free.

These tools are free of charge. But if you’re working with a team, you can get monthly business plans starting at $6 per user.

8. InShot Video Tool

InShot is a simple video tool to make your video content more engaging. With InShot, you can work on your video and add elements like:

  • music
  • green screens
  • speed tweaks
  • filters

You don't have to worry about your video having a watermark. This makes it perfect for creating social media content.

If you are wondering the price for this tool, there's a free version. But if you want the advanced editing tools, go pro with the paid version.

9. Canva

Canva is like your online graphic design solution, turning creativity into a fun adventure. It has super-easy tools that make designing anything from blog images to social media videos easy.

You can start with the free version and use one or more of the tons of templates available. Canva's premium subscription unlocks more beautiful designs and can take your content to a new level.

10. Ahrefs SEO Tool 

Ahrefs is an SEO tool, and you can use it for:

  • spying on competitors
  • uncovering backlink opportunities
  • tracking search rankings
  • getting actionable recommendations through its website audit tool

Ahrefs works well for teams and helps you optimize your content creation process for lead generation, customer education, and more. The user-friendly interface, social proof, and a wealth of learning resources make the tool vital to your content creation process.

And when it comes to the cost, Ahrefs offers different payment plans.

Try HipClip for Free Today!

HipClip is one of the most important content creation tools you need. It’s easy to use, affordable, powerful, and time-saving. With HipClip, you can create high-quality videos for social media in minutes, even if you have no experience with video editing.

Sign up for a free HipClip account and start creating engaging videos today!