5 tips to improve the ROI of your webinar
Hosting a webinar is a great way to create new leads, build brand awareness, and establish yourself or your company as an expert in your field. But once the live event is over, what do you do with the recording? If you're not sure how to maximize the ROI of your webinar recordings, never fear! Here are five tips to help you get the most out of your post-webinar content.
1. Transcribe and Repurpose the Content
A lot of work goes into creating a great webinar, so it would be a shame to let all that content go to waste once the live event is over. One of the best ways to make sure your webinar recordings continue working hard for you is to transcribe them and repurpose the content into blog posts, articles, eBooks, infographics, or even video scripts. This will help you get more mileage out of your initial investment while also making your content more accessible to a wider audience.
2. Use Portions of the Recording as Teasers
If you're planning on releasing your webinar recording to the public—either for free or as part of a paid product—you can use portions of the recording as promotional teaser content. This could take the form of short snippets shared on social media or excerpts included in an email marketing campaign leading up to the release. Giving potential viewers or customers a taste of what they can expect will help increase interest and boost sales.
3. Create an Audio Version
Webinars are predominantly visual experiences, but that doesn't mean there isn't an audience for an audio-only version of your recording. If you have the time and resources available, consider creating an audio MP3 file of your webinar that people can listen to on their commute or while working out. You can promote this audio version alongside the video version to reach even more people with your content.
4. Edit Out Unexpected Technical Difficulties
No one likes watching a video that's full of technical issues, so if your webinar recording suffers from bad sound quality or frequent freezing, it's best to do some light editing before releasing it to the public. Taking care Of these problems will make for a better viewing experience and ensure that people don't click away from your content before it's even finished.
5. Use Hipclip to Save Time
Hipclip is a great tool that can help you quickly and easily repurpose your webinar recording into a range of different formats. With Hipclip, all you need to do is upload your video file and choose how you want to output the content. You can create short clips for social media, a transcript of your webinar, and even a podcast-style audio file. Hipclip is a great way to get more mileage out of your webinar content without spending hours editing and transcribing the recording yourself. Start your free trial today!
There you have it—five tips to help you make your webinar recordings work harder for you.
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